World Up is a non-profit organization that “makes the world smaller through hip hop, education, and technology.” I also designed their logo, business cards, a holiday card, and a typeface based on the custom lettering I initially created for their logo. The World Up logo was featured in Los Logos 4 (published by Gestalten). Grammy-nominated artist Lupe Fiasco wore a World Up logo t-shirt during an appearance on MTV.

World Up Logo
World Up Business Card
World Up Letterhead
World Up Typeface
World Up Holiday Card

Featured in “Los Logos 4″ Book:

Los Logos 4 Book Cover
Los Logos 4 Book World Up Logo Spread
Los Logos 4 Book World Up Logo Detail

Lupe Fiasco wearing a World Up logo t-shirt on MTV:

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