The Times Square Alliance Visitor Center started as a landmarked theater space, later transforming into a space for tourists to discover the unique historical significance and cultural offerings of Times Square. I worked on the concept, design, and animation of the entry vestibule, which features two walls of LED lights. I designed a system of custom typefaces to match the density of lights in the grid. I created a montage of Times Square footage throughout history, which is displayed simultaneously through seven video screens mounted in historic poster cases. Further inside the space, I designed three exhibits with custom signage and media elements. The physical space was redesigned by WXY Architecture. I worked on this project while at Emmy-award winning design studio Imaginary Forces. This project was featured in a postcard of Times Square.

Times Square Alliance Visitor Center
Times Square Alliance Visitor Center
Times Square Alliance Visitor Center
Times Square Alliance Visitor Center
Times Square Alliance Visitor Center
Times Square Alliance Visitor Center

Typeface Design:

Times Square Alliance Visitor Center Typeface
Times Square Alliance Visitor Center Typeface
Times Square Alliance Visitor Center Typeface

Featured in a postcard of Times Square:

Times Square Alliance Postcard by Konstantino Hatzisarros

Postcard of Times Square by Konstantino Hatzisarros.

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