BET J is a sub-brand of Viacom’s BET network. It focused on jazz, Caribbean, R&B, and other genres as an alternative to BET for a higher age bracket. I designed and animated a series of IDs and logo animations. I also created their style guide and a toolkit of elements for menus, credits, lower thirds, and more. BET J has since been rebranded and renamed “Centric.” I worked on this project while at award-winning design studio Freestyle Collective (now merged with Nice Shoes).