Google Chromebook Times Square

Millions of visitors passed through Times Square during 3 days of Thanksgiving weekend, website traffic spiked by over 50% and the Chromebook sold out in less than 24 hours.

The Google Chromebook is a revolutionary laptop priced to be accessible to anyone. To celebrate the launch, Google staged a takeover of nine of Times Square’s biggest screens for the Thanksgiving holiday weekend. A key platform of the “For Everyone” campaign, the event encouraged users to upload their own images along with a “For…” caption and find themselves, their friends, their family or their cat up onscreen.

Each of the 9 locations was a unique format, ratio and size. Part of the challenge was creating a consistent language of animation that could then be customized to take advantage of the different screens. The design had to be flexible enough accommodate both Chromebook messaging and user-submitted content.

I was a freelance Technical Director on this project while working at Gretel in New York.