Beyoncé “I Was Here” (United Nations World Humanitarian Day Performance)

The project shared more than one billion messages of hope in honor of humanitarian aid workers around the world and those who help others in their community.

This was a massive projection-mapped animation for Beyoncé’s performance of her song “I Was Here” at the United Nations General Assembly Hall on 8/10/12 in New York City. The piece was custom designed for the largest indoor curved projection screen ever built: 224 x 46 feet (68 x 14 meters), 240 degrees, with a horizontal resolution of 9000 pixels. Social media message were synchronized by the Thunderclap platform.

I was an art director on this project for NYC animation and production studio Dirt Empire. I also provided design and animation for select scenes. We worked in partnership with directors Kenzo Digital and Sophie Muller, ad agency Droga5, and film/commercial production company Ridley Scott Associates. Projection technology was directed by SuperUber, and key animated scenes were created by motion graphics studio Founding Fathers. Label: Parkwood Entertainment/Sony Music Entertainment. Producer: Scott Robinson.

Learn more about the project at whd-iwashere.org