PromaxBDA: “We took a closer look at other brands that aimed at an upscale market and researched what they were doing. We realized restraint was the name of the game.”
Date: 04.21.06
BET J is a sub-brand of Viacom’s BET network. It focused on jazz, Caribbean, R&B, and other genres as an alternative to BET for a higher age bracket. I designed and animated a series of IDs and logo animations. I also created their style guide and a toolkit of elements for menus, credits, lower thirds, […]
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